Assam Police Launches Creative Campaign to Promote Safe Driving This New Year

Guwahati: With the New Year festivities approaching, Assam Police has launched a creative and effective campaign aimed at discouraging drunk driving, blending humor with an important safety message. The campaign, featuring the tagline, “Assam Police’s Hottest New Year Deal: Drive sober, regret nothing, and wake up without handcuffs or a hangover,” is drawing significant attention for its clever and light-hearted approach.A promotional message adds, “LIMITED Time OFFER: Zero Jail Time for Being Responsible! Don’t drink and drive,” further highlighting the campaign’s playful yet serious call for responsible behavior on the roads.This initiative is part of a wider effort by the police department to ensure safety during the New Year celebrations. Officers across Assam are stepping up patrols, conducting breathalyzer tests, and educating the public about the dangers of driving under the influence.The campaign has received widespread praise on social media for its innovative and engaging communication style. Assam Police hopes that this initiative will help reduce road accidents and ensure that the New Year remains safe and enjoyable for all.