Assam Police kicks off the New Year with a cheeky social media campaign, urging partygoers to celebrate responsibly with a humorous ‘DJ Lockup Night’ promoting safety and sobriety.
Guwahati: As the year draws to a close, Assam Police is taking a lighthearted yet meaningful approach to ensuring a safe start to the New Year. In their latest social media campaign, they introduce a fun and safety-focused concept, the ‘DJ Lockup Night,’ designed to remind partygoers to enjoy the celebrations responsibly.
The post, which blends humor with a message of caution, invites people to join the festivities while keeping safety at the forefront. With the catchy tagline “Where the beats are hot, but the bars are cold,” the message humorously highlights the importance of making smart choices during the New Year celebrations. A countdown to midnight features a playful twist, warning that the celebration could be extended to “your bail” if partygoers fail to stay sober or abide by the law.
The ‘DJ Lockup Night’ lineup features entertaining names like DJ Lockup, DJ Breathalyzer, MC Seatbelt, and DJ No-Drunk-Driving, alongside DJ Sober Rider and the Safe Squad. The police also introduce a unique dress code: “Helmets, Seatbelts, and Good Decisions,” urging partygoers to stay safe on the roads.
The post wraps up with a cheeky reminder: “And if you need a DJ, don’t let it be us,” reinforcing the idea that the best party is a safe one, free from the consequences of poor choices.
With the slogan #NoRegretNewYear, Assam Police encourages everyone to ring in the new year safely and responsibly, ensuring a celebration without regret.
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