Assam witnessed a surge in road safety enforcement over New Year’s celebrations, with 481 cases of drunk driving recorded on December 31 and January 1.
Guwahati:Assam witnessed a surge in road safety enforcement over New Year’s celebrations, with 481 cases of drunk driving recorded on December 31 and January 1. As part of the crackdown, authorities confiscated 109 driving licenses to curb reckless behavior during the festivities.Chief Minister Himanta Biswa Sarma praised the combined efforts of Assam Police and the state’s transport department for their proactive measures. Highlighting the significant reduction in road accident cases this year, he attributed the improvement to the strict vigilance exercised by law enforcement agencies. In a message shared on his official X account, CM Sarma reiterated his commitment to safer roads across the state.The intensified monitoring effort also resulted in the registration of 160 non-FIR cases against individuals found violating drunk driving laws. These measures form part of a broader campaign to foster responsible driving habits and enhance public safety.Ahead of the celebrations, Assam Police launched a creative public awareness initiative to deter intoxicated driving. Combining humor with a serious message, the campaign captured widespread public attention. Its tagline, “Assam Police’s Hottest New Year Deal: Drive sober, regret nothing, and wake up without handcuffs or a hangover,” struck a chord with citizens, emphasizing accountability while adding a lighthearted twist.The campaign was lauded for its engaging approach, leveraging social media and relatable humor to promote responsible driving behavior. The witty messaging, paired with a visible police presence, formed a comprehensive strategy to minimize traffic violations and accidents during the high-risk period.The government’s focus on road safety reflects an ongoing effort to address traffic-related fatalities and injuries. By prioritizing awareness, enforcement, and innovative outreach, Assam aims to build a culture of responsible driving. The success of these measures over New Year’s underscores the effectiveness of combining education with enforcement.As the state moves forward, authorities plan to continue rigorous monitoring and community engagement to sustain momentum. Assam’s efforts serve as a model for integrating creativity and strict law enforcement to combat drunk driving and ensure safer roads for all.
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