Guwahati:The Silk Mark Expo held in Guwahati on the sidelines of Rongali Bihu will conclude tomorrow. Customers and viewers have received a huge response to the Silk Mark Expo which started on April 8. Textile Ministries of the Government of India have organized the Silk Mark Expo under the initiative of the Central Silk Board of the Textile ministry of the Government of India. Silk lover customers are seen thronging this Expo to see and buy 100 per cent pure silk products from all over India.
This Silk Mark Expo provides a platform for genuine weavers, cooperative societies, women entrepreneurs, traders, etc. to understand the value of pure silk as well as showcase and sell their products to customers. The unique feature of this exp is that a variety of silk textiles from numerous silk industries from all over India are available here. Every product sold at Expo is also 100 per cent pure. The silk mark label can confirm the silk authenticity. There are also live testing counters on The Expo. So customers can check silk purity absolutely free of cost. The Silk Mark Expo -2020 is being organised from April 8 to April 12 at the NEDFI Convention Hall on GS Road, Ganeshguri (near The Hanuman Temple) in Guwahati. The Silk Mark Expo, which is open to all from 10.30 am to 8.30 pm, will conclude tomorrow. In the presence of Guwahati MP Queen Oza, 46 institutions from across the country have joined the Silk Mark Expo. The Silk Mark Expo -2020 was inaugurated by Urkhao Gaura Brahma, Minister of Handloom and Textiles, Government of Assam. It showcases diverse silk products such as beautiful silk sarees and mekhela-chadars, silk jackets, various items of tosses, malberi silk sarees, bags, shirts, etc.Such silk attire are very useful for special occasions and festivals like Bihu, other festivals, weddings and so on. Everyone expects customers to throng the Silk Mark Expo on the last day tomorrow as well. Silk Mark Organization of India (SMOI) has been working for protecting the interest of the sericulture farmers, reelers & weavers on one hand and the consumers on the other hand, safeguarding the purity of silk in the Silk industry through the introduction of Silk Mark Labels. Over the years SMOI has evolved and spearheaded awareness of pure silk with Silk Mark. There are more than 5000 Authorised Users (AUS) of Silk Mark and over 4.0 crore Silk Mark labeled products in the market since inception. These labels are not only a mark of purity but also instill confidence in the buyers to purchase only the silk mark labeled products while buying silk thus increasing the demand for pure silk benefiting the sericulture farmers and other stakeholders involved in Silk.
