New Delhi: Colgate brand toothpaste is used in most homes. If you also use the same toothpaste of Colgate Company every morning, then you must know how this company established itself and then how the impression of this brand became in the minds of people in every house. So let’s know about its success story.
To make his product a brand, William Colgate created the Colgate Company. He always wanted to do business and for this reason he also came to America from England. In 1806, he started a soap and candle making business in New York, but he was not able to make much profit. After this, his company started making toothpaste in the year 1873. Must read- The story of foreign company Bata, learn how history was created in India
Let us tell you that when this brand came out as a toothpaste making company, the problem of packing toothpaste was also high. Colgate company introduced toothpaste for the first time by placing it in a tube. This packing made it easier for people to use toothpaste. (Once used to make shoes sitting in the bathroom, today he is the owner of Adidas company)
Since then, Colgate’s popularity began to grow and in 1928, a company named Palmolive bought Colgate. The Palmolive Company changed the name of Colgate to Colgate Palmolive.
Other products were also launched.
Colgate had made a mark for itself in the US, but after that P&G also launched its own toothpaste and promoted it. In 2955, people used more toothpaste made by P&G than Colgate.
After this, the Colgate Company launched a toothpaste containing fluoride in 1964 and named it Colgate Total. After some time, the company also launched 14 other types of products in many countries of the world including India and also added many brand ambassadors with it. Since then, Colgate has been successful in other countries as well as in India.
